Honda UK announced that its Dunlop MSA British traveling motor vehicle championship racing team would use Pioneer, the global audio/video and electronics firm, as its main sponsor.
Sarah Mayo, partnerships manager, Honda (UK), defined that BTCC fans paying consideration would have spotted Pioneer branding on the Honda Racing group’s two Honda Civics during the 2d half of remaining yr.’s season.
“nowadays announcement takes Honda (UK)’s latest partnership with Pioneer to a brand new level. we're delighted to have its support in what guarantees to be an exciting season of action. Our goal is a clear sweep of all three BTCC trophies — Driver, team and brand,” she delivered.
“Honda is admired for its innovation and technical knowledge, as well as items of a very high calibre. With similar brand values, this is whatever Pioneer is delighted to be aligned with,” mentioned Paul chippie, managing director, Pioneer GB. “we wish the group super success for the coming near near season and seem to be ahead to carrying on with our wonderful relationship with Honda.”
both corporations had already been linked in Japan, where Pioneer supplies machine for Honda creation vehicles.
Honda Racing crew announced that it might bring twice former title holder Matt Neal and Scotsman Gordon ‘Flash’ Shed den within the combat for the 2011 title.
“As in 2010, Matt and Flash may be at the back of the wheel of a Honda Racing Group Civic — comprehensive with Pioneer branding — however this yr it could be an extremely different motor vehicle. Revised rules imply it could be a more effective car, driven through a newly developed turbo-charged four-cylinder petrol engine,” pointed out the press release.
The 2011 period of the British Touring Car Championship is relatively here (the arrangement commences this end of the week at Brands Hatch) and Honda Racing is here to report the arrangement of various key patrons, and additionally a specialized help concurrence with Bosch Engineering GmbH Motorsport.